The study carried out by the Green Tourism for London agency of the "Sustainable Futures" exhibition at the Design Museum in London confirms that exhibitions based on sustainable design and production are a profitable business model that does not require further investment than a traditional one, putting an end to the unfounded fear that creating an ecological product is invariably less economical, and also does not achieve the same aesthetic quality.

The marketing agency "London Calling" collaborated in the analysis of the audience attending this type of exhibition, finding parallels between the "eco-consumer" and the profile of visitors who actively attend artistic events, concluding that sustainability is a important value for attracting and retaining audiences, and the collaboration of specialized companies with cultural venues, helping to improve the economy and image.

Another of the conclusions is that the easiest way to get in touch with sustainability is by experimenting through its temporary exhibitions, since it allows a first contact at zero cost with specialized professionals with whom you can continue developing consultancies in a progressive in other areas. A linear and intelligent formula to coordinate, readjust and parameterize the set of actions and decisions measured in the short, medium and long term.

The exhibition "Nikola Tesla: His is the Future" by Smart & Green Design designed for Fundación Telefónica is an example of the success of a sustainable project. With more than 200,000 visitors, it was designed entirely under environmental criteria and has been the first in Spain to calculate and show visitors its carbon footprint, also including reflections on global warming and the depletion of natural resources in its content.