The exhibition's narrative begins with the façade, as it brings together all the essential ingredients of the message the Pavilion and its graphic identity aim to convey. The logo also draws on this architectural experience and content through three layers: the sun, the oceans, and the national image reflected in the red and yellow colors of the sun, combined with the blue of the oceans.

The overall experience, from the moment the visitor enters the façade until they reach the exit, is divided into three stages:

• The Sun Square: the waiting area represents the sun reflected in the water, a bright and warm space enlivened by audiovisual presentations and live shows.

• Currents toward the future: a dark space in which we sense a series of audiovisual currents that transport us to the depths of the sea, where we will discover content linked to the blue economy and our country's relationship with the sea.

• Greetings from Spain. Our journey concludes with a festive and colorful immersive audiovisual space showcasing our customs, landscapes, and cuisine.

The waiting area is designed as a space inspired by the Spanish concept of the plaza, a place where traffic coexists with daily life, culture, and a sense of community where everyone is welcome. Two resources will be used to achieve this:

• A large LED screen will showcase audiovisual pieces by Spanish artists committed to sustainability and the 2030 agenda.

• A stage that will host daily performances, in a conceptual recreation of what might be found in a square anywhere in Spain.

We leave the sun behind and enter the depths of the ocean. An immersive experience structured around three concepts:

THE CURRENT

A large audiovisual installation floating in space represents ocean currents.

THE OCEAN

Three vertical screens symbolize the messages of the ocean.

• The ocean speaks: Its role as regulator of the entire planet's climate.

• Animal House: The inhabitants of the ocean and the protection of their natural habitat.

• Emerge: Human beings in collaboration towards the future.

THE SEABED

The content blocks emerge from the seabed and are organized into groups that resemble small ecosystems with their own formal and chromatic laws.

• One World

• Kuroshio

• Surrounded by water

• A pirate story

• The cities of the sea

• Future momentum

• Living technology

FROM POSTCARD TO POST

Our journey concludes by inviting visitors on a tour of our country, a vibrant, bright, creative, modern, friendly, innovative, and creative place.

With a nod to postcards, which for a long time were the vehicle for travelers to share their experience with those far away, this installation plays with the idea of ​​the selfie and everyday gestures so that visitors, in a joyful and fresh way, can explore art, music, or gastronomy, an enjoyable experience in which sunlight once again dominates everything, in a dialogue between postcards and audiovisual language.

ARCHITECTURAL PROJECT

Extudio
Enormestudio
Smart and Green Design

EXHIBITION PROJECT

Smart and Green Design
Fernando Muñoz, John López, Javier Cordero, Martina Carballo

ADDRESS CONTENT

Miguel A. Delgado, Eva Villaver

AUDIOVISUAL DIRECTORATE | FACADE LIGHTING

Cynthia González

IDENTITY AND GRAPHIC DESIGN

Amaya Lausín, Inés Vila

TECHNICAL DIRECTION

Gustavo Valera

COORDINATION

Marta Pita

THE SUN SQUARE

Commissary
Blanca de la Torre
Visual Artists
Pilar Albarracín, Eugenio Ampudia, Ruth Gómez, Elena Lavellés, Maria Núñez, Esther Pizarro, Juan Zamora

GREETINGS FROM SPAIN

Postcard exhibition curatorship
Cristina Arribas
Script
Eduardo Movilla, Cynthia González
Soundtrack
Edu Jerez y Alejandro González