Driven by the Fundación Vital, Arkabia was created with the mission of bringing culture closer to everyone. It is a living, open, and welcoming space where culture is transformed into a collective experience.

Our conceptualization of the new Arkabia user experience led us to develop five major interventions under a single creative direction:

1. A new, more open, and transparent façade that invites citizens to enter and provides the city with a canvas for video art. Merging historical city heritage with digital languages to build new urban experiences.

2. A welcoming entrance that represents the new era of Fundación Vital. A space centered on light, circadian cycles, and a dialogue with technology as a new building material.

3. An extension of our living room in the heart of the city; a cozy space to take a break without a specific purpose. A place to relax while contemplating Álava's most spectacular natural landscapes on a large screen integrated into the architecture—the backbone of a truly Phygital experience.

4. A new exhibition space in constant dialogue with the latest creative, social, and technological trends.

5. Lastly, a multipurpose space where the main challenge was to visually "conceal" the large structural pillars within the room. Through an intervention based on the rhythms of light and shadow, we successfully blended the pillars into the perimeter of the hall, creating an immersive and versatile experience.